OSI Industries Looks to Meet Renewed Consumer Desires
Impossible is a word used far too often in a negative context. It means something is not obtainable or can not be done. The stigma behind it makes the word a hard sell to the consumer. However, there is a business that has managed to flip the word on its head. Impossible Foods is a brand that wants the consumer to know just how unique their product is. The word impossible here means they sell food that would normally be unable to be served. The news site Gazette Day recently looked at a shake up in the meat industry. An unusual event happened when a meat and meatless company meet on the same level.
OSI Industries is a business that was once deemed impossible. The idea of a German immigrant creating a global business was unheard of in the era of the early 1900s. However, he didn’t let society pressure him into thinking a particular way and thus he started the business without fear. It was a typical meat shop on the highly populated region around Chicago. The business grew and grew over the following decades, eventually reaching the apex of the global economy. OSI Industries was not just an industrial powerhouse, but their influence had huge effects over which regions got certain foods.
Check out monster.com to view OSI Group careers and jobs.
Meanwhile, the Impossible Burger was beginning to take shape in the mind of a former college professor. He was facing intense backlash and peers who said it was impossible. However, by 2016 he proved impossible is just a word for how perfect a product can become. The Impossible Burger quickly became popular among those looking for an alternative for meat. It was difficult to maintain stock and get it to the right people, but OSI Industries was taking notice of where consumers where flocking.
As described in the article, OSI Industries and Impossible Foods came to a head about how to handle the needs of consumers. They both recognized the benefits of the other, and came to an unlikely agreement to share resources. This event shows how business have to be adaptable to push ever forward.