L’Oreal Celebrates Diversity & Inclusivity On The Seine
Diversity and inclusivity have always been a significant part of L’Oreals values, and they took center stage on the Seine in Paris. The event not only celebrated the company’s advancements in those two values over the years but helped to show off the upcoming seasons looks. As the company’s second annual fashion and beauty show, it was attended by a variety of top industry names and celebrities. Elle Fanning, Eva Longoria, and Louise Bourgoin all modeled clothing on a specifically designed floating catwalk.
Marie Bochet, a Paralympic ski champion, also made her runway debut; Ms. Bochet has recently been appointed L’Oréal Paris’s new ambassador. Nikolaj Coster-Waldau was also in attendance at the event; the Game of Thrones star has recently modeled for a variety of companies over the past few years. Everyone in attendance had the same commitment to diversity and inclusivity in the fashion world as L’Oreal. Many at the show said that they were there not only to showcase the latest fashion looks from around the world but to bring people closer together through fashion and make-up. So far, it looks as though it’s successful.
Looks were modeled by a diverse range of models and helped to showcase the unique looks and styles of women around the world. The event was also broadcast to 30 countries around the world and cast on giant screens that were set up for the occasion. Tourists and passers-by were able to watch the show from the banks of the Seine. Val Garland, L’Oréal Paris’ Global Makeup Artist, and Global Hair Artist Stéphane Lancien created dozens of unique looks specifically for the occasion.
According to reports, there were 70 different hair and makeup styles on show for the event. There were also models brought in from over a dozen different fashion brands. Most notably models from the likes of Balmain, Isabel Marant, Sonia Rykiel, and Miu Miu modeled a variety of looks. The trio modeled a few collections and jewelry from Chopard, who also partnered with L’Oreal for the show. According to reports, the specifically designed runway took eight days to put together and then take down.
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