How José Auriemo Transformed JHSF Into A High-End Property Developer

JHSF Participações was one of the first real estate development firms to start building for high-income people in Brazil. Targeting this market segment was the idea of José Auriemo who is now this company’s chairman of the board of directors and chief executive officer. They build housing, office space, shopping malls, five-star hotels, and have an international executive airport just outside of Sao Paulo.

This company came about from a split between two brothers and business partners. José Roberto and Fábio Auriemo had co-founded JHS in 1972 along with two other people. They built and managed property. In 1990, they split the company in two. It was Fábio Auriemo that ended up with the part now named JHSF.

JSHF opened its first shopping mall in 2001. The first one to open was Shopping Metrô Santa Cruz, located in the southern part of Sao Paulo. It is said that this was the first mall in Brazil to include a subway station inside it. In 2003, José Auriemo took over as CEO. He was 27 years old at the time and wanted to move the company forward.

He decided to make his mark as a luxury developer. In 2006, he established Cidade Jardim. This is a complex of luxury housing, office space, gyms, gardens, and more. It is also home to Shopping Cidade Jardim which is the premier luxury mall in Brazil. José Auriemo has signed exclusive contracts with high-end brands from around the world who open stores in this mall.

One of his American property developments is in New York City. José Auriemo built a high-rise apartment on Fifth Avenue, directly facing Central Park, that features five-star Fasano hotel service. He is only renting the homes in this building, rather than selling them, because this is an investment project.

José Auriemo also established Fasano, JHSF’s luxury hotel and restaurant brand. They have built hotels in Brazil, Uruguay, and America. This is a five-star hotel that features high-end dining, spas, and other luxurious amenities. He has partnered with other luxury brands to design and furnish these hotels such as Trattoria, Baretto, and Nonno Ruggero.

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