How Doe Deere and Lime Crime Revolutionized The Beauty World
Doe Deere, the Russian-born mastermind behind Lime Crime Cosmetics, proves to us that our ambition can take us anywhere. She isn`t afraid to show off her unique style and incorporate it into her passion for makeup. Her story sets the example that, with some determination and a lot of heart, anything is possible.
Firstly, her tale begins in Russia, even from a young age Doe was a bit of a business woman. At age 13 she sold temporary tattoos to her classmates and found a very effective way to do so. She started by showing them off on her own body and soon enough everyone wanted to jump on the band wagon. Her individual fashion sense, and personal experience, has since helped her flourish her career in business to a worldwide level.
By 2008, Doe had been living in New York City as a musician. She had always been a fan of fun and bright colors, however, they were proven difficult for her to find in the world of makeup. She then decided to create her own makeup line, Lime Crime,that featured the array of flashy colors she gravitated towards. To Doe`s surprise, many other women were interested in these vivid colors as well, which made her company profitable.
Not only does Lime Crime offer a look that most other companies don`t, but it has a great message behind it. Doe believes that, “We express ourselves by what we put on our bodies”. Because of this belief, Lime Crime has become a brand that helps women portray how they feel through their makeup.
With their mission being to revolutionize makeup itself, it is not a difficult brand to get behind. Being a pioneer in digitally-native makeup companies, Lime Crime has managed to take the internet by storm. They have created many mainstream must-haves that other brands try to mimic, with each product being vegan and cruelty-free.
In conclusion, Lime Crime has really set a new standard for cosmetics. Doe has been able to turn dream into reality by setting her ideas into motion. Now, almost ten years later, her company has helped inspire women world-wide to express themselves without the fear of being judged.