Jingdong, also known as JD.com has had a strategic partnership with a2 Milk Company, a New Zealand dairy firm since 2015. This relationship deepened and expanded in 2019. The goal is to sell more of this company’s high-quality milk in the Chinese marketplace by developing new innovative marketing strategies based on Jingdong’s research.
a2 Milk chose to partner with Jingdong and introduce its dairy products to Chinese consumers on the JD.com website. JD is the number one retailer in China that helps other companies achieve success on its platform. a2 Milk Company is heavily focused on China, considering it their top priority. Many Chinese parents of babies rely on a2 Milk as their products are safe and easy for babies to digest.
Jindong provided its unique insights into consumers to a2 Milk Company. They developed customized marketing solutions designed to increase its brand recognition and sales. During the annual “6.18” anniversary sales festival, a2 Milk was the best-selling brand on JD.com. The best-selling of their products was their Platinum Premium Toddler Milk Drink. Their sales were 210% higher than the 2018 anniversary sale.
a2 Milk also chose to join Jingdong’s “Brand Competitiveness Plan.” This is a 30-day program that helped brands develop marketing that would appeal to Chinese consumers. The plan identifies a brands target audience, the best way to reach them and increase its sales performance. Go Here for additional information.
JD.com identified people who had looked at a2 Milk Company products recently but hadn’t bought any yet. Coupons were sent to them which resulted in many of them being redeemed. One million customers also liked a2 Milk Company’s online store on JD.com.
a2 Milk Company’s subsidiary in China is called a2 Greater China. Its Chief Executive Officer Xiao Li said that China is his organization’s top growth market. Relying on Jingdong’s expertise has meant that his company has been able to make the most of the opportunity of selling products in China. One development in their partnership he cited was using JD’s blockchain technology to track his company’s products at every stage of delivery. This means that customers can be confident they are receiving a high-quality and safe product.
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One of the biggest fashion news in the last 60 days is the Prada-JD.com partnership. According to a press release by the two companies, the partnership is the beginning of a long friendship between the companies. The two companies are giants in their respective niche, and the following are some of the possible results from this partnership.
The partnership between the two companies will create a win-win situation for the two companies. Currently, Jingdong remains the biggest company in the Asia market, and with these numbers; it is the most appropriate distribution channel. On the other hand, Prada is an international entity, which apart from being reputable in sales, has a vast potential market in China. Therefore, the partnership between the two entities will allow them to exploit the already existing market but with professionalism.
The management of Prada — Asian market — believes that this relationship is the start of a new era, especially in the largest market in the world. On the other hand, JD.com — through its management — believes that this is a perfect opportunity for the company to give their customers more variety to choose. The company has signed different deals, all with one aim — to give their customers more reasons to shop with them. In a joint press release, the company pointed out that they are already in the final stages of ensuring that all the warehouses that Prada will be using are at par with their standards.
In addition to expanding their luxury market, Jingdong has also signed deals with other companies — dealing with different commodities. Some of these organizations include the following. Last month, the company signed an agreement with a New Zealand fruits company, and through this deal, the company will access quality fruits from New Zealand.
In an article with Gizmochina.com, “Google Invested 550 Million” with Jingdong. The partnership will include the promotion of JD.com products on Google’s shopping service. More details have now emerged that the partnership will also see Google selling its products on JD.com.
Jingdong also signed a partnership deal with farmers — to facilitate the supply of quality chicken products. The management believes that these partnerships will give the company a better chance to serve its customers well. In addition to working with other companies in different projects, the company has one of the best working relationships with Chinese people. Through various projects, Jingdong has invested part of their profits in community-based projected. Visit This Page to learn more.
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