When he first started out in his career, Marc Beer wasn’t sure if he would be able to make it as an
entrepreneur but, three decades later, he has proven to be immensely successful in his field. So
how did he manage to do so well for himself? Well, it all began in the early ’80s when he was
enrolled in college at Miami University. He quickly realized his affinity for business and decided to
major in it. When he graduated with a BS in science degree, he received his first job at a company
known as Abbott. He worked there for about six years and then continued working his way up the
corporate ladder for the next six years serving as both a corporate officer at Biostar and the vice
president of global marketing at Genzyme.
Finally, in May of 2000, he decided to spearhead his own company which later became known as
Viacell. Based out of the Cambridge area, the primary mission of this new business is to try and
discover new cures and vaccines for as many illnesses and diseases as they can. They typically
perform this procedure by analyzing blood stem cells typically found inside the navel string and
searching for any types of biomarkers that may be present within the genetic makeup of it. It’s not
clear whether they had much success with this process but it was soon sold off after seven years.
Once the sale had finalized, he had to deal with the tragic passing of his wife.
For about two years afterward, he would become a central figure in the lives of his three children
but, before long, his daughter helped him realize he needed to dip his toe back into the business
pool and resume helping people. Heeding her advice, he went on to become the new chairman,
co-founder, and CEO of Renovia in August of 2016. Despite being young, the company has already
started thriving as they were recently awarded a $42 million grant to help them continue their hard
work. Pelvic floor disorders affect nearly a quarter of the female population nationwide which is
exactly why they have devoted a significant amount of their effort to find a treatment for it.
Learn more: https://blogwebpedia.com/marc-beer-entrepreneurial-spirit-biotech.html
They are particularly proud of having their first FDA approved the product.
In recent years, he has given talks to future aspiring entrepreneurs where he has advised them to
always maintain a philanthropic mentality, learn from the transgressions of their past and ensure
they maintain a level head in the face of adversity. He has dedicated his entire career to helping as
many people as he can so we hope to see him continue his philanthropy in the future.
Gustavo Martinez Talks About His Shift To Marketing Consultancy Gustavo Martinez Talks About His Shift To Marketing Consultancy
Gustavo Martinez is someone who is considered to be a veteran within the marketing and advertising industry and has spent the past thirty-five years helping brands reach their highest customer reach. During these years, Martinez has offered his services to a wide range of clients, many of who are global brands with international audiences. He has always been dedicated to his clients and the companies that they belong to and has played a big role in the development that many of them have seen.
In addition to being a driving force for many brands, Martinez has also served in important executive positions. Martinez served as the CEO of one of the biggest marketing firms in the world and played a significant role in the improvement that this company saw. He has also worked t Ogilvy an Mather as well as Price Waterhouse in the past.
A New Direction
Having spent most of his life building up companies and working under big names, Martinez decided that he would spend the rest of his career working on something a little more personal. To achieve this goal, Martinez decided to enter into the sector of consulting, standing as an independent marketing consultant who can offer the right kind of advice to brands. Read more: Gustavo Martinez | Crunchbase
As someone who has a much deeper understanding of the marketing industry, Martinez wanted to be able to offer good plans of action that clients could incorporate. With the right kind of resources and a pool of knowledge on his side, Martinez has been able to stand as someone who can give high-end services, without needing any kind of exterior help.
One of the reasons why Martinez is so confident about his ability as a consultant is because of his deeper understanding of the subtle nuances of this industry. To him, marketing is all about creativity.
Taking a creative approach to be able to properly sell a brand and reach the milestones being set down becomes important for brands, especially in the case of tough oppositions. Martinez believes that offering clients a unique and out of the box solution that works for them individually is important, and something that big marketing agencies often forget about.
Moving Into The Future
Martinez believes that incorporating technology into the marketing strategies that one implements is incredibly important, and one factor that is often overlooked. With the inculcation of the Internet of Things, Martinez believes that being able to reach more customers will now entail using technology in the best manner possible.
When it comes to his own approach to marketing, he believes in using all the facets available for broader reach, and so that his clients can achieve their goals and milestones that they need to.
Learn more about Gustavo Martinez: