Desiree Perez, Chief Operating Officer of Roc Nation has made a name for herself by making Billboard’s Top 100 Power list. Previously she made Billboard’s Women In Music list. The list is comprised of feedback from all aspects of the music industry. She has been in the music industry for over twenty years working alongside Jay-Z and being responsible for many other big artists’ popularity and fame. Throughout the entertainment industry, Desiree Perez has gained respect by the artists she works with and her peers. Her undaunted marketing and negotiating skills, has lead to record-breaking numbers in the music industry with artist tours and multimillion-dollar deals. She has had a hand in all aspects of Roc Nation activities from record pressing to searching out new talent.
She also takes an activist’s role when there is a cause she has compassion for as in 2018 by aiding in the release of Meek Mill from incarceration. Desiree Perez is an obvious powerhouse in the music industry and with all that she has accomplished thus far, only more amazing results can come from her future endeavors.
The Chainsmokers, along with singer Emily Warren, released “Side Effects” on July 27. It comes nearly two years after their monster hit, “Closer” debuted and dominated the charts. The award-winning, chart-topping duo — Andrew Taggart and Alex Paul — have released numerous singles since “Closer,” but perhaps none as carefree and summery as “Side Effects.”
2018 saw the release of “Sick Boy,” an EP that has produced four singles to date. “Side Effects” marks their fifth single this year and is thought to be from their upcoming full-length studio album. Unlike their other 2018 singles, “Side EFfects” has a more upbeat, disco-inspired feeling that makes it a fitting summer bop.
It’s also a far cry from their early DJ days. Taggart and Paul have matured as performers, with Taggart getting behind the mic and singing on songs like “Closer.” The music itself has become more personal, focusing on modern-day relationships and what it means to live and love in an increasingly technological age.
Paul and Taggart claim that they write songs based on their observations of the world. Their themes resonate with both critics and audiences alike. Since breaking through into mainstream success in 2014, The Chainsmokers have gone on to produce platinum records and to be nominated for and win multiple awards. This includes the Grammy Awards, the American Music Awards, the MTV Video Music Awards, and People’s Choice.
While The Chainsmokers continue DJing in Vegas, they also perform their music at venues large and small around the world. Alex Paul remains the main DJ, with Andrew Taggart writing, singing, and producing. Their sound is an eclectic mix of EDM, hip-hop, pop, and indie.
Since debuting “Side Effects” in July, they have dropped multiple remixes of the track. They’ve also released a music video featuring Camila Mendes of “Riverdale” fame. It was shot on location in Miami and directed by Matthew Dillon Cohen.
Alex Pall has been enjoying his success as apart of The Chainsmokers. Frankly, he has been enjoyed the ultimate lifestyle of a successful music duo. That is commonly unheard of. Not many groups rise to the fame and success of Alex Pall’s The Chainsmokers. But his story and the band’s story is interesting and speaks as a tale to what hard work and passion can create once combined together.
The Chainsmokers have released chart topping records like Closer, Roses and Don’t Let Me Down. More hit bangers are in the mix for the young talented duo. The group has interesting concept to how they develop their hits. Unlike many other musicians the group prides itself on being apart of every intricate detail of their music. Having so much thought and impact into creating the beats and lyrics of their music has allowed them to transcend into authentic related artists. Feelings are important to Alex Pall and his bandmate. Their fans are able to vibe with these feelings and feel the feelings straight through the music. Intimacy is important to these two hitmakers. The reveal their true selves through their music. This has allowed them to create their own identity which is super important for a new group.
Alex Pall has not always been known as a member of a worldwide talented group. At one point in time, he was like many other dj’s on the New York City scene. He was aiming to breakthrough into music success. The feat was extremely hard. He had the dream and the talent but it took time and joining with the right forces for him and his bandmate to create The Chainsmokers.
Working at an art gallery just was not Alex Pall’s calling. So, he focused and gave music another attempt. This time he was determined and would stop at nothing to make his dream come true. He met a music professional that introduced him to his future Chainsmokers bandmate. This professional began managing the two dj’s. Instantly, these two began making beats. Before long, the whole world got a sample of The Chainsmokers.