Gustavo Martinez: Assisting Startups with Different Strategies

Gustavo Martinez is one of the greatest advertisement creators in the world. He enjoyed working on his career for more than 35 years, and he is considered a creative person by the people that he worked with. He focused on creating advertisements and marketing campaigns that left an impact on the audience during the height of his career, and today, he decided to take on another challenge as a business consultant. Gustavo Martinez said that his decision to start a career as a consultant stemmed from his observations in the advertising and marketing industry – he realized that new startups need more guidance, and he is ready to give them a detailed plan on what they should do to succeed.


Known for his impacting advertisements and marketing campaigns in the 20th century, Gustavo Martinez established his identity in the industry. Back then, he would offer creative insights into different companies on how they should present their products and services. He is doing the same thing today as he leads his consultancy business. The first companies that benefited from his talent were Henkel and Price Waterhouse, and the impact of their advertisement created by Gustavo Martinez lasted for years and it became their ticket to become recognized around the world.


As Gustavo Martinez became known for his talent in creating great advertisements and marketing campaigns, many firms wanted him to become a part of their business. He served as the president of three large advertising and marketing firms – Ogilvy, Mather, and McCann World Group. He even became the chief executive officer of J. Walter Thompson Worldwide, a leading advertising, and marketing firm that is considered as the most prestigious in the industry. After years of serving the company, he decided to step down from his position and serve as a business consultant for startups. Based on his own words, he is testing the waters in pursuing a career in the entrepreneurial industry.


Becoming a business consultant is a difficult task, and Gustavo Martinez believes that those who wanted to focus on this career should develop creativity. He said that an effective advertising and marketing campaign requires a creative mind, and raw talent is important. He also added that the end product should convey an important message to capture the attention of the viewing public. These factors would transform the advertising and marketing firm into a valuable company that is worth doing business with.


Aside from his approach when it comes to providing business with tips on how they should create their advertisements, Gustavo Martinez is also providing tips to startups on how they can experience growth. Based on the latest statistics, nine out of ten startups fail three years after their establishment. He wanted to change this number, and transform more startups to become successful companies in the end. For him, the experience is the key when it comes to business management, and business should always consider their clients when thinking of decisions that would affect the business. He also thinks of the high-tech approach in assisting startups, like the use of AIs and the IoT.


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Maarten De Jeu Shares Four Key Advantages To Investing In Commercial Real Estate

After graduating first in his class with an MBA from the University of Oxford, Maarten De Jeu quickly established himself as an expert in the world of finance, international business, and commercial real estate. 


In 2012 he launched SVM Business Advisory, a consulting firm that specializes in real estate investment services. 


All clients of SVM Business Advisory benefit from De Jeu’s wealth of industry knowledge.


4 Key Advantages Of Investing In Commercial Real Estate


Anytime you purchase real estate there are two main ways you can make money. The first way is through rental income, and the second way is through property appreciation. 


While there are many different economic factors that can influence the value of the property, there are also things you can do as the owner of the property to increase its value. 


For instance, installing new lighting and adding a fresh coat of paint are simple renovations that can lead to higher property value in the future. 


In this sense, residential real estate and commercial real estate are very similar. However, there are some key advantages that you can only get by investing in commercial real estate.


Key Advantage #1 – Less Competition


Investing in commercial real estate can be a lot more challenging than investing in residential real estate. Because of this, the market is less saturated. Learn more:


With less competition comes the opportunity to make more money! 


Key Advantage #2 – Higher Return On Investment


Generally speaking, investing in commercial real estate will yield a higher return on investment than it would if you invested in residential real estate. In some cases, the return on investment is six times higher. 


With commercial real estate, you will have longer leases, lower vacancy rates, and more tenants. 


These three things significantly increase your earning potential.


Key Advantage #3 – Better Cash Flow


When you have longer lease periods you will have more consistent cash flow. And with more consistent cash flow comes the opportunity to invest in even more commercial properties. 


Most commercial properties come with multi-year lease agreements.


Key Advantage #4 – You Have More Benefits


When you own commercial real estate you are able to enter into a triple net lease agreement with your tenants. 


With a triple net lease agreement, the tenants will not only pay rent, but they will also be responsible for paying all real estate taxes, property insurance, and the building maintenance fees. 


This type of agreement can only be made in commercial real estate.

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How Equities First Holdings UK Helped A Company Called Angle

Equities First Holdings has been able to help a company called Angle PLC(Angle) with an equity loan. A loan was issued to the CEO of Angle, Andrew Newland. By 2016 Newland has repaid the loan and Equities First Holdings delivered the stocks used as collateral to Newland. Equities First Holdings looks to help businesses in Europe by planning to deliver over $100 million to businesses. With success in the past, Equities First Holdings will look to repeat it by reaching the goal of a $100 million set by the CEO of the company.

Kevin Plank Is Advocating For College Athletes

Professional sports are known for paying their players a lot of money, especially if you are a star player. This may be true for the professionals, but it’s not the case when it comes to college sports no matter how popular the player may be. Kevin Plank, the Chief Executive Officer of one of the largest sports apparel companies in the world, is one of the many people working to get these rules changes to be fairer to these student-athletes. While the school that they are playing for are allowed to accept sponsorship deals that can benefit the players by providing new uniforms or facilities, the students that are not allowed to see a single cent of the money the team receives. The business leader believes that these students should be able to accept sponsorship deals so they can be compensated for all of the work that they put into their games.

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Kevin Plank of Under Armour is not the only one who believes that the NCAA should change its guidelines. There are many people that they should be able to make sponsorship deals on an individual level instead of them just being limited to the school or team. Under Armour has worked with many professional athletes when it comes to sponsorship deals and he wants to be able to make these mutually beneficial deals with student-athletes who have proven themselves on the field as well. With college sports making so much money, Kevin Plank says that the student-athletes that are driving all of these profits should be able to get something in return.

One of the reasons why Kevin Plank is so interested in advocating for student-athletes to be able to have sponsorship deals is because he played football in college himself. Also, Under Armour works with athletes at different levels when designing their products. They are already sponsoring schools like UCLA with a $280 million deal that lasts for fifteen years and it just seems natural that they would be able to cultivate partnerships with student-athletes on an individual level. He has stated that not being able to do so is hypocritical.

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A Safe and Effective Way to Invest with Maarten de Jeu

The business industry is full of different ways for individuals to make money. Stocks are one of the common ways that an average person uses to leverage their skills in the market. While many businesses look for outside help in conducting some of the operations that form the basis of their day-to-day profitability. Maarten de Jeu is an industry-leading expert in expansion projects on a global scale. He holds an MBA from a respected university and the skills to interact with individuals speaking foreign languages. Maarten de Jeu reached the height of his influence in 2012 when SVM Business Advisory was created in Chicago. During a recent Positive the Fact publication, he expands on the potential in commercial real estate.


There are two main ways to earn money through commercial real estate. The first and most dependable option is earning money from rent when someone occupies your space. While the second is involves letting the price of your property increase over time. Residential Real Estate has its set of perks, but Maarten de Jeu believes the perks of commercial far exceed those in the other sector. The core strategy is the competition is fewer and far between due to the high learning curve involved with getting started, at the same time long-term values are much bigger in this sector.


An individual who owns a commercial real estate venture can set the term of the agreement going forward. The owner can establish a contract that spans multiple years, which ensures a steady stream of income over a long period of time. Additionally, those using the facility can be put in charge of any maintenance issues that arise. The secret to enacting a plan is getting to know the people across the industry. Real Estate is built on the foundations of trust that everyone pays their share and not skips out on any costs. Maarten de Jeu strongly suggests taking advantage of any all network building events. However, there is an additional step for further building trust. Credibility Packets are like a resume, but for real estate. They list all the basic information about yourself and the work under your name. There are sections with frequently asked questions and testimonials from previous consumers you have seen. Learn more:


While having a complete grasp over your own skills and the ability to sell yourself is important for getting clients, the other half of the battle is what happens behind the scenes. A real estate investor has to understand all of the marketing terms such as Net Operating Income, Cap Rate, and Cash on Cash. While at the same time, easy research will go a long way in securing long term income and stability. There is a time and a place for everything as people sometimes say. The market conditions might align for a stronger venture down the road or other times its necessary to take a big risk. Maarten de Jeu finds real estate investing to be very rewarding as success mostly relies on market reading.

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Paul Herdsman: It is possible to become successful

When you start a new business, there will always be many challenges. The journey to a successful investment gives many people sleepless nights. When you want to remain successful, you need to have role models. Paul Herdsman, for instance, has done well, even in the tight market. The business executive is giving hope to many newbies in business. According to Paul Herdsman, the following tips will make your company one of the best in the world.

Have a clear vision: The most successful business executives, including Paul Herdsman, have a clear path to follow. When you clearly understand what you want in business, then you will not struggle to make your dream come into a reality. When defining your vision, set your goals, and do away with all obstacles that will hinder your journey to success. If there are some changes that should on, then do not hesitate.

Create an amazing team: In business, you will not succeed when you are working alone. Many tasks need more hands. Create a team that will push you to success. The people you bring in your business will determine your success story. Be very keen about the values and characters of your team members. The workers you bring in the company should complement your weaknesses and skills.

Never take shortcuts: Paul Herdsman has watched many people go down the drain because they chose to become wealthy overnight. In business, there are no magic strategies. Never go for any short cuts in your journey to becoming a successful professional. Hard work is the only way you will emerge victorious in your investment journey. Your team should also be willing to support you in your dream without encouraging you to undertake any magic formulas. Long-lasting success comes the hard way always. Going for an easier route will bring you a lot of trouble.

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The Shopping Malls of Jose AuriemoNeto and JHSF

JHS, a Brazilian construction company was founed by brothers Fabio and Jose Roberto Auriemo in 1972. In 1995 the two split the company into two entirely separate companies. Fabio took the leadership of the real estate development company known as JHSF. 2001 JHSF entered the retail industry for the first time with Shopping Metro Santa Cruz. He based this on the fact that really rich people were increasingly moving into the area at that time and that no luxury shopping malls had been built in Brazil in the 80s and 90s.

His father never relented. However, In 2006 José AuriemoNeto succeeded his father as CEO in 2003. Three years later he was finally able to initiate the beginning of construction of their first luxury mall called CidadeJardim. The design of the complex was inspired by Miami’s Bal Harbor Shops. Its stores boast such top international brands as Armani, Louis Vuitton, ErmenegildoZegna, Montblanc, La Perla, and Longchamp. These plus many other top international brands. Because of this today Jose is considered one of the most influential people in the Brazilian fashion world.

The enormous cost of the construction included more than just building substantial structures. It also included the full relocation of 70 families who had previously lived on the land. One year after construction of CidadeJardimbegan, Jose led JHSF to purchase a majority share of the Fasano luxury restaurant line. In recent years he has led JHSF to extend its reach into Uruguay and the U.S.

José AuriemoNeto’s: Youtube.

Sheldon Lavin: A Businessman with Hometown Values

Sheldon Lavin, now 81 has had a long and successful career. He started out in the banking industry, eventually owning his own financial firm. In the 1960’s Otto & Sons (the original name for OSI) came to Lavin asking him to help find financing for a meat processing plant. The company had national supply contracts with McDonalds. Sheldon helped find the financing they needed and this was the beginning of a long a fruitious relationship.

In 1971 Sheldon Lavin joined the company as a partner and quickly became CEO. Thanks to his early efforts, the OSI group expanded throughout the United States. Later expanding into Europe, Asia, Latin America, Australia and more. Today the company has facilities in more than 16 countries and there are over 57 facilities world wide, making OSI the largest privately held food distributor in the world.

Check out to read full interviews of Sheldon Lavin.

Although for decades, the OSI group specialized in meats, supplying hamburger patties to McDonald’s and meat products to other restaurant chains, recently it has als taken n the distribution of meatless products. This is thanks to Sheldon Lavin’s visions of expansion.

When asked about his greatest accomplishments, Mr Lavin says it is his employees. The only reason he stays on as head of the company is because his employees are like family. The company has a very small turnover rate and this is thanks to the corporate-family culture he instilled in the early years. Today, the company employs nearly 25,000 people in 17 different countries and has more than 56 processing facilities.

When asked about his future plans Sheldon Lavin says he plans on increasing the number of facilities in Europe, extending sales in these countries too, and then growing the facilities more in Asia. He still has a lot of work cuto out for him. Source:

LocationSmart and Getting Help with Your Company’s Needs

If there are times when you feel you may need to keep track of workers and your clients, it is time that you consider the different options available through LocationSmart. The reason so many people are choosing to make use of this as a viable option is because LocationSmart allows them to keep track of all of their assets without needing an external program. You simply create an account and are able to follow workers as well as clients who contact you. This is the best way to keep track of your work day and know that everything is running as smoothly as possible.


Reasons to Consider Using LocationSmart

There are a few reasons why you may want to consider using LocationSmart. The fact that the company offers these services at a reasonable rate is why you may want to think about creating an account for yourself. You can easily go onto the main site for LocationSmart and begin to create an account that is specific to the business you are running. You can even have multiple accounts depending on the amount of companies that you currently own and run. Now is the time to receive the real-time updates that you need from LocationSmart without needing to do all of the work on your own.


Why You May Want the LocationSmart Service

There are so many benefits and reasons for making use of LocationSmart, and it is just a matter of creating your own account and getting started when it is convenient for you. Because of the amount of work that you can achieve through LocationSmart, it is important that you sign up for your own account and begin to utilize it for yourself. This is an important part of choosing to make use of LocationSmart and knowing that it is something that is going to help you out in the long run.


There are a lot of benefits and reasons to give LocationSmart a try for yourself, and it is a lot easier for you to sign up than you might think. The fact that you are able to sign up for an account at your own convenience through the actual site is why so many business owners have chosen to do this for themselves. You are ready to consider using this service when you are wanting to make use of their real-time updates and be able to know what is going on at all times. You can easily make use of LocationSmart and know that this is something that is going to help in a lot of different ways. Be sure to consider using this service and seeing just how different the company can be.


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Gump’s Is Coming Back and Art Lovers Couldn’t Be Happier

Gump’s has a long and storied history in America        . As a luxury retailer specializing in precious art, gemstones, and brand named apparel, the store can trace its roots back more than 150 years. It was in 1861 that Solomon and Gustave Gump opened their first store in San Francisco.

That little shop would focus on mirrors and frames. One has to wonder if they ever envisioned that it would develop into such a sought after business that attracted customers like Franklin D. Roosevelt and Sarah Bernhardt over the years. While they have been closed for over a year, a reopening for Gump’s is set in San Francisco and New York City with the Chachas family now being in control.

The new owners look to maintain the Gump’s brand and reputation for superior merchandise. John Chachas will be at the helm of the company and he has made his name as the founder of Methuselah Advisors. He has long been in love with Gump’s and jumped at the opportunity to acquire it recently. Go Here for related Information.

He can remember him and his family shopping at Gump’s during the Holidays for quite a few years. It is the iconic Buddha statue that always jumped out on him. When he discovered that Gump’s was about to be put up for sale, he quickly put together a lot of his own money and solicited some investors to join him and make the purchase. Refer to This Article for more information.

It was not long before the Chachas family was planning the reopening of Gump’s. Given how many long-time followers they have around the country, they should be well positioned for success from day one. They have stated plans to open digital store in time for the 2019 Christmas season. The new Gumps website, which retains the company’s former logo, also promises a re-opening in the fall of 2019. The web site also offers email signup and links to Instagram and Twitter pages.

They plan on having the same quality line of luxury jewelry, unique home furnishings, crystal, and much more. You can find out more about the new launch on their website.


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