ViSalus: A Fast-Growing Multi-Level Marketing Firm that Sells Weight Loss Products


ViSalus is a multi-level marketing firm based in Los Angeles, California. The company also maintains a satellite office in Detroit, Michigan. The company is a popular manufacturer of weight loss products, and they also introduced the Vi 90 Day Challenge platform, which gained the attention of thousands of people who tried it out.

ViSalus has been manufacturing weight management nutritional products, energy drinks, and dietary supplements for more than two decades, and they were able to expand their operations overseas. Today, the company focuses on four important markets – the United States, Canada, the United Kingdom, and Italy, and the bulk of their sales are from two products – the “Vi-Trim Clear Control Drink Mix” and “Vi-Shape” meal replacement shake.

The company was first established in 1997 by Blake Mallen and Nick Sarnicola, who at that time were MLM distributors for another company. In 2005, ViSalus was purchased by Ryan Blair, a wireless internet developer who wanted to enter the multi-level marketing industry. As a part of their agreement, the founders of ViSalus will retain their positions as sales chief and CMO, and the company will be moved to the San Francisco Bay Area.

In 2008, at the height of the economic recession in the United States, the management of the company starts to foresee a negative future for the company, and their debts began to accumulate, amounting to $6 million. Blyth Inc. came to the rescue and purchased the company from Ryan Blair. View Related Info Here.

After the recession ended, ViSalus was back on track, and they were able to pay off their debts. The company also returned to profitability, making $15 million per month. The year 2012 marked the highest growth rates of the company – the same year when the number of distributors for ViSalus peaked at an astonishing 114,000 people. Nick Sarnicola contributes 74% of the sales, as his team was considered to be the largest and the most active within the company. Read This Article for more information.

It was designated as one of the fastest-growing companies in the United States, and the founders are happy knowing that the company is projected to grow further. In 2014, Blyth Inc. decided to turn ViSalus into a private and independent company but keeping 10% ownership of the stocks.


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