The Success Story Of Doe Deere: From Homeless To CEO Of Lime Crime
Doe Deere is the founder and Chief Executive Officer of Lime Crime Cosmetics, an online beauty retailer brand that she created in the fall of 2008. She was born in Izhevsk, Russia, and as she was growing up she idolized the United States, seeing it as a place where anything is possible. When she was 17 years old, herself, her younger sister, and her mother moved to New York City in search of a better life.
In 1998, the population of New York was 7.4 million, which was a big contrast to the half-million population of Izhevsk. The 3 knew that they had to work their way up when coming to New York, but unfortunately found out quickly that despite their eager work ethic and their mother’s life savings were not enough to keep the 3 of them afloat. Her mother was an accomplished accountant in Russia, but the records of her education were taking a long time to transfer, and she wasn’t getting hire without them.
Despite their efforts to work and make ends meet, they had to check into a homeless shelter in Manhattan on Lexington Avenue. They spent six months there, and in the spring of 1999, the 3 caught a lucky break when they were introduced to a non-profit legal organization that aimed to help women immigrants. The leader of the organization helped Doe Deere’s mother get her first job as an accountant in America, she helped her sister get into Columbia University, and herself get into the Fashion Institute of Technology. By the year 2000, the 3 were transferred to Lehman Project, but despite the less than ideal environment the 3 did not complain and they considered a luxury having separate rooms.
Despite acknowledging that she wouldn’t with their trials upon anyone, Doe Deere points out that without them they wouldn’t be the people they are today, and that hardship made them more resilient. Her company, Lime Crime, became a big success, employing 35 people in the city of Los Angeles. She notes that the fact that someone could become from homeless to CEO or live in relative safety and comfort is part of the reason why immigrants are willing to risk everything in order to come to America.