The Shopping Malls of Jose AuriemoNeto and JHSF
JHS, a Brazilian construction company was founed by brothers Fabio and Jose Roberto Auriemo in 1972. In 1995 the two split the company into two entirely separate companies. Fabio took the leadership of the real estate development company known as JHSF. 2001 JHSF entered the retail industry for the first time with Shopping Metro Santa Cruz. He based this on the fact that really rich people were increasingly moving into the area at that time and that no luxury shopping malls had been built in Brazil in the 80s and 90s.
His father never relented. However, In 2006 José AuriemoNeto succeeded his father as CEO in 2003. Three years later he was finally able to initiate the beginning of construction of their first luxury mall called CidadeJardim. The design of the complex was inspired by Miami’s Bal Harbor Shops. Its stores boast such top international brands as Armani, Louis Vuitton, ErmenegildoZegna, Montblanc, La Perla, and Longchamp. These plus many other top international brands. Because of this today Jose is considered one of the most influential people in the Brazilian fashion world.
The enormous cost of the construction included more than just building substantial structures. It also included the full relocation of 70 families who had previously lived on the land. One year after construction of CidadeJardimbegan, Jose led JHSF to purchase a majority share of the Fasano luxury restaurant line. In recent years he has led JHSF to extend its reach into Uruguay and the U.S.
José AuriemoNeto’s: Youtube.