The Fantastic Story of Under Armour CEO, Kevin Plank
Founder, CEO and the chairman of the Board of directors at Under Armour, Kevin Plank, has always had a mission of making people better. He is a former University Student at Maryland and football player. As a Maryland football player, he was not allowed to hold a job. He, therefore, decided to create a rose delivery company, Cupid’s Valentine, targeting his classmates. During his first four years of business, he generated 17,000 dollars, which was enough to kick start his all-time idea-creating a better kind of T-shirt.
He came up with this idea in 1995 when he was a special teams’ captain. The innovative T-shirt was one that would keep athletes fresh, dry, and light by wicking sweat. Kevin Plank was getting disappointed with the way he had to change his cotton T-shirt over and over again after getting soaked with sweat.
After graduating with a bachelor’s degree in Business Administration from the University of Maryland in 19996, he started his business. First, he set a target of finding the best fabric for his T-shirt to turn his dream of redefining how athletes dress into a reality. What began as a tight T-shirt led to the launch of a better performance Under Armour (NYSE: UA).
He started small, and he spread the word about Under Armour, reaching out to his former school mates and holding conferences. Right now he oversees Under Armour Company with 11,000 workers. Besides, his family owns the Plank Industries-a privately-held investment company with diversified holdings.
Kevin Plank cares about the welfare of other people. His mission has always been to make others better. It’s for this reason that Plank pledged to set aside $25 million to support the construction of an academic and athletics complex. As a result, the project will bring together two of his favorite passions, athletics, and entrepreneurship.