Steve Ritchie Sees Change With “Voices” Campaign
Papa John’s has been facing a lot of issues lately due to the loss of customers trust. Their new Chief Executive Officer and President Steve Ritchie has been hard at work since he took over the position in January this year coming up with and executing a plan to improve the company’s outlook. Gaining back the trust of their customers is one of the top priorities as they work to improve.
Papa John’s is based in Louisville, Kentucky and brought in $364 million in revenue which is down from the $431.7 in revenue that they saw the year before. Despite this considerable drop in revenue, Steve Ritchie states that things are looking up for the company and that they are already seeing results from their efforts. When he took over the position, he knew that he had to take quick action to fix the problems that had been caused by a former executive.
Papa John’s hired independent research companies to track their progress and according to their findings, the perception that customers have towards them is starting to get better. While many had a negative view of Papa John’s when Steve Ritchie first took over in the position, many are not only seeing the company in a neutral light but some are looking at them positively as well. This bit of progress is inspiring those withing the company to continue to strive forward towards their goals of customer trust.
Steve Ritchie Papa Johns and his team of executives are working to rebrand the company for a kinder and more caring image than they had under their previous leadership. They are working to show more focus on what employees need and how they are treated along with providing better service and products for their customers. They know that there is still a great deal of work that needs to be done within the company to gain the trust that was lost and they are more than willing to do it. They may have a long way to go but they are well on their way to recovering. Their “Voices” campaign is helping them make the changes that they need to make. Read about Ritchie’s apology letter to its customers here.