Steve Lesnard Medium Article
Steve Lesnard is a Marketing and Consumer Expert with many experiences in the business world. Recently, he wrote an article for medium.com titled ‘ The Art of Product Marketing in a Digital World.’
Steve Lesnard tells the reader in the article that the best way for a company to succeed in our digital world is to focus on consumer needs. He gives two ways in which a company can focus on this to have a successful marketing campaign for their business.
The first business tip to succeed in the digital world according to Leonard is to Keep your marketing simple so that it is memorable to the consumer. Lesnard then talks about the simple marketing campaign that Apple did to promote the release of the Ipod and how it still rings to consumers to day. The best way to do this is to simplify their marketing is to pick one lane of their product’s benefits and go with it. If a company or a person trying to start a business gives the consumer to many things to remember about the product, they won’t remember any of them and forget about the product in its entirety. For example, everyone knows that Apple’s Ipod does so much more than play music. However, the slogan that they use is ‘10k songs in your pocket’ to symbolize that all your favorite songs can be played on the go. Apple has used this strategy with the other products they have released after this and most of them have been very successful. Another company that has done this type of marketing is the exercise product company Peleton that focused on having in home exercise machines such as home cycling.
The second tip Lesnard gives the readers is to bring their ideas to life to make them seem real to you. The consumer needs to see how this product will benefit them in their personal life. The company Yeti did this is a spectacular way. In an oversaturated market of camping equipment, Yeti decided to show the consumer how all of their products keep your items hot or cold enough for you while camping.
Anyone that is trying to get their business out there in the digital world should follow these business saving tips given by Steve Lesnard.
Find out more about Steve: https://twitter.com/stevelesnard