Long-time Tech Entrepreneur Serge Belamant Shares His Latest Creation

Serge Belamant is a French entrepreneur in the technology sector. Born in Tulle, his dad moved the family to South Africa as he found a job as a tiling worker there. Serge Belamant attended Witwatersrand University where he graduated with a degree in computer science.

The first company he established was in 1989. This was Net1 UEPS Technologies where he programmed universal electronic payment systems. One of his customers was VISA who asked him to create a chipped pre-authorized card. This technology is used to today in credit and debit cards. Around this time he also created Blockchain technology which he patented and is what underlies all of the distributed ledger digital currencies. Visit http://inspirery.com/serge-belamant/

The most recent company that Serge Belamant created was Zilch Technologies. This company, based in the UK, was thought up in a discussion he was having with his son who is an IT engineer. They were talking about social media and how something similar could be used to help people sync their spending and savings habits. By also linking in their bank accounts they can see where their money is going and where to make improvements.

He says that the most powerful form of marketing he has seen, despite all the technology of today, is word of mouth. Serge Belamant says he doesn’t mean that literally as a lot of word of mouth takes place over social media and in other ways than face to face. However, getting a product or service recommendation from someone you know is still the best way by far of getting a person to also try it.

Zilch has grown its user base in this way, he says. It has been from people using and loving the app and then sharing that with others that the app has gained steam. Serge Belamant says that if you create something really useful and genuinely great then your customers will do free marketing for it. He says this doesn’t take place overnight but, person by person, a product or service sold this way will eventually really take off.

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