Gustavo Martinez Talks About His Shift To Marketing Consultancy Gustavo Martinez Talks About His Shift To Marketing Consultancy
Gustavo Martinez is someone who is considered to be a veteran within the marketing and advertising industry and has spent the past thirty-five years helping brands reach their highest customer reach. During these years, Martinez has offered his services to a wide range of clients, many of who are global brands with international audiences. He has always been dedicated to his clients and the companies that they belong to and has played a big role in the development that many of them have seen.
In addition to being a driving force for many brands, Martinez has also served in important executive positions. Martinez served as the CEO of one of the biggest marketing firms in the world and played a significant role in the improvement that this company saw. He has also worked t Ogilvy an Mather as well as Price Waterhouse in the past.
A New Direction
Having spent most of his life building up companies and working under big names, Martinez decided that he would spend the rest of his career working on something a little more personal. To achieve this goal, Martinez decided to enter into the sector of consulting, standing as an independent marketing consultant who can offer the right kind of advice to brands. Read more: Gustavo Martinez | Crunchbase
As someone who has a much deeper understanding of the marketing industry, Martinez wanted to be able to offer good plans of action that clients could incorporate. With the right kind of resources and a pool of knowledge on his side, Martinez has been able to stand as someone who can give high-end services, without needing any kind of exterior help.
One of the reasons why Martinez is so confident about his ability as a consultant is because of his deeper understanding of the subtle nuances of this industry. To him, marketing is all about creativity.
Taking a creative approach to be able to properly sell a brand and reach the milestones being set down becomes important for brands, especially in the case of tough oppositions. Martinez believes that offering clients a unique and out of the box solution that works for them individually is important, and something that big marketing agencies often forget about.
Moving Into The Future
Martinez believes that incorporating technology into the marketing strategies that one implements is incredibly important, and one factor that is often overlooked. With the inculcation of the Internet of Things, Martinez believes that being able to reach more customers will now entail using technology in the best manner possible.
When it comes to his own approach to marketing, he believes in using all the facets available for broader reach, and so that his clients can achieve their goals and milestones that they need to.
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