Eucatex CEO Flavio Maluf Creates Jobs, Continues a Dynasty
Flavio Maluf is the CEO of Eucatex: the world’s most popular Eucalyptus company, and first to sell eco-friendly products to The Home Depot. Flavio is the grandson of the owner of the first huge sawmill in South America. As a matter of fact, for a brief period of time, his grandfather owned the largest sawmill in the entire Southern Hemisphere. Flavio’s company proudly sells eco-friendly products to home improvement stores for flooring products, paints and stains, and wood products themselves all made from the renewable Eucalyptus tree. As a natural germicide and killer of bacteria and viruses which is highly coveted within the healthcare industry for its potent cleansing abilities, Eucalyptus wood is also highly renewable in nature. For more information about Maluf, view his crunchbase profile.
Having been born from a successful family, it would have been very easy for young Flavio to ride on the coattails of his family’s success and not make a name for himself. But instead, Flavio decided to go to school and get his Bachelor’s degree and study business so that he could enter the family business with a truly successful background that matched theirs. So after this, Flavio started at the lower levels of Eucatex in order to understand all aspects of the business in hopes of one day doing things on the corporate level.
Having done that, Flavio was invited by his uncle to join the corporate board and eventually was promoted and rose the ranks through his hard work and business acumen to become the Chief Executive Officer. Since Flavio was rising the ranks, the company reached out to create a partnership with North America’s largest home repair store at the time: The Home Depot. They have also created numerous jobs in a self-sustaining industry which many workers will be able to pass down to their children. In this way, Eucatex is not only the preeminent Eucalyptus brand in the world, but it has also set the stage for future generations to come to have jobs as well.