EOS Outshines Chapstick
How many cylinder tubes of this lip balm have you used over the years? Chapstick has been the top name in lip balm for more than 100 years now, with the Blistex brand its only competition. Chapstick worked for minor chapped lip issues, but was lackluster and boring according to most standards.
In 2009 , EOS signed an agreement with Walgreens. The orb-shaped lip balms quickly filled the shelves of the Racked pharmacy, where the likes of Allure and Cosmo beauty editors discovered them and told the world. Soon, Miley Cyrus, Jennifer Lopez, and many other celebs were seen with their Orbs. https://www.facebook.com/eos/
Fast forward seven years, and now EOS has done something that many thought impossible. The EOS lip balm brand became a better-selling lip balm than Chapstick. Yes, in just seven short years, EOS lip balm became the preferred brand of lip balm, beating out the name that everyone knew and trusted for so long.
What did the Lip Balm Company do that helped them beat out the Chapstick brand? The orb-shape was certainly welcomed and a welcomed change in contrast to the Chapstick tube. Flavors of EOS lip balm are also exciting, giving the lips a taste sensation with each use. And, of course, the organic ingredients inside of the product attract most people who worry about what they are putting on their skin. EOS strives to keep up with the latest trends and improve their product whenever possible. http://www.target.com/p/eos-organic-lip-balm-sphere-strawberry-sorbet/-/A-13731791
EOS gave consumers the change they were looking for, and continues to leave impressions everywhere it goes.