Gustavo Martinez Talks About His Shift To Marketing Consultancy Gustavo Martinez Talks About His Shift To Marketing Consultancy
Gustavo Martinez is someone who is considered to be a veteran within the marketing and advertising industry and has spent the past thirty-five years helping brands reach their highest customer reach. During these years, Martinez has offered his services to a wide range of clients, many of who are global brands with international audiences. He has always been dedicated to his clients and the companies that they belong to and has played a big role in the development that many of them have seen.
In addition to being a driving force for many brands, Martinez has also served in important executive positions. Martinez served as the CEO of one of the biggest marketing firms in the world and played a significant role in the improvement that this company saw. He has also worked t Ogilvy an Mather as well as Price Waterhouse in the past.
A New Direction
Having spent most of his life building up companies and working under big names, Martinez decided that he would spend the rest of his career working on something a little more personal. To achieve this goal, Martinez decided to enter into the sector of consulting, standing as an independent marketing consultant who can offer the right kind of advice to brands. Read more: Gustavo Martinez | Crunchbase
As someone who has a much deeper understanding of the marketing industry, Martinez wanted to be able to offer good plans of action that clients could incorporate. With the right kind of resources and a pool of knowledge on his side, Martinez has been able to stand as someone who can give high-end services, without needing any kind of exterior help.
One of the reasons why Martinez is so confident about his ability as a consultant is because of his deeper understanding of the subtle nuances of this industry. To him, marketing is all about creativity.
Taking a creative approach to be able to properly sell a brand and reach the milestones being set down becomes important for brands, especially in the case of tough oppositions. Martinez believes that offering clients a unique and out of the box solution that works for them individually is important, and something that big marketing agencies often forget about.
Moving Into The Future
Martinez believes that incorporating technology into the marketing strategies that one implements is incredibly important, and one factor that is often overlooked. With the inculcation of the Internet of Things, Martinez believes that being able to reach more customers will now entail using technology in the best manner possible.
When it comes to his own approach to marketing, he believes in using all the facets available for broader reach, and so that his clients can achieve their goals and milestones that they need to.
Learn more about Gustavo Martinez:
Marc Beer is the co-founder of Renovia Inc. alongside Ramon Iglesias and Yolanda Lorie. The Boston based Biotechnology Company has for the past two years been developing different diagnostic and therapeutic treatment products for the treatment of pelvic floor problems. The health disorder that primarily affects women, and also known as urinary incontinence, is estimated to affect over $250 million women in the world.
Barely 24 months after establishment, Renovia had already come up with a diagnosis and treatment for the pelvic floor health problem. A big percentage of the success here is credited to Marc Beer who is a blend of rich experience, expertise in pharmaceuticals helped speed up this process. The company’s first product referred to as Leva was approved by FDA in April for distribution and administration to patients. Renovia is expected to continue creating more products to address this disorder.
Raising $42 million
Recently, Marc Beer raised $42 million to help fund this startup healthcare company advance its research and drug development. The Series B round funding helped raise over $32 million in equity capital and $10 million in form of venture debt. Marc mentioned that these funds will be used in advancing clinical testing and pushing the different products they have in the pipeline towards FDA approval. More importantly, the funds will help speed up the finalization of the development and release of a new version of the Leva drug.
While March Beer did not speak choose not to reveal much about their pipeline products, he expressed his gratitude for the financial support offered by the leading healthcare investors. These include Longwood fund and OSF ventures and their contributions will help come up with better diagnostic tools for effective treatments and improvement of women health.
Marc Beer’s Background
Marc Beer has had close to three decades of experience in the biotechnology and pharmaceutical industry, most of which was spent in the development and commercialization of drugs and medical inventions. Before co-founding Renovia, he had worked with the Michigan-based Milliendo Therapeutics, ViaCell and Abbott Laboratories. He graduated with a Bachelor of Science from Miami University, Ohio.
Marc has had an excellent track record in technology and medicine and rose to prominence in the health industry after founding ViaCell. He helped manage the firm as its Chief executive officer and within two years, it had over 300 employees before going public in 2005. Marc would also play a key role in facilitating its acquisition by Perkin Elmer in 2007.
Beer also worked in various companies in the technology and medical world where he managed different projects including sales and marketing. The positions that he has held in his career were not only related to diagnostics and pharmaceutical products, but they also helped him know what people want and need most. He is using that experience in his work at Renovia Inc. Learn more: https://renoviainc.com/leadership/
Papa John’s has been facing a lot of issues lately due to the loss of customers trust. Their new Chief Executive Officer and President Steve Ritchie has been hard at work since he took over the position in January this year coming up with and executing a plan to improve the company’s outlook. Gaining back the trust of their customers is one of the top priorities as they work to improve.
Papa John’s is based in Louisville, Kentucky and brought in $364 million in revenue which is down from the $431.7 in revenue that they saw the year before. Despite this considerable drop in revenue, Steve Ritchie states that things are looking up for the company and that they are already seeing results from their efforts. When he took over the position, he knew that he had to take quick action to fix the problems that had been caused by a former executive.
Papa John’s hired independent research companies to track their progress and according to their findings, the perception that customers have towards them is starting to get better. While many had a negative view of Papa John’s when Steve Ritchie first took over in the position, many are not only seeing the company in a neutral light but some are looking at them positively as well. This bit of progress is inspiring those withing the company to continue to strive forward towards their goals of customer trust.
Steve Ritchie Papa Johns and his team of executives are working to rebrand the company for a kinder and more caring image than they had under their previous leadership. They are working to show more focus on what employees need and how they are treated along with providing better service and products for their customers. They know that there is still a great deal of work that needs to be done within the company to gain the trust that was lost and they are more than willing to do it. They may have a long way to go but they are well on their way to recovering. Their “Voices” campaign is helping them make the changes that they need to make. Read about Ritchie’s apology letter to its customers here.
Men and women have a pelvic floor. In the latter, the pelvic floor muscles include ligaments, nerves as well as connective tissues that support the bladder. All these tissues help to support the pelvic organ functions. For many, the pelvic floor doesn’t work as required. Almost a quarter of these women suffer pelvic floor disorders, and that’s why Marc Beer, the serving CEO of Renovia has stepped up to help complete the Series B Financing.
Marc Beer Chairs The Series B Funding to Support Women with Pelvic Floor Disorders
Marc Beer has a stellar reputation of changing startups into useful commercial enterprises that have strong financial muscles with the aim of achieving various strategic needs. He recently chaired the Series B Financing which raised about $42 billion for the research and development of urinary incontinence that affects many women. The funds will be used to develop affordable drugs for the same medical condition. Through Marc Beer, the funds were raised via an infusion that propelled the company towards receiving various funds from investment firms such as Ascension Ventures and Longwood Fund. The same funds will also be used in developing Revia which awaits the FDA approval. The new round of financing will assist the company to perfect their diagnostic systems for pelvic floor disorders by merging innovative technologies with value-added digital platforms. The merger will lead to reduced costs of treating pelvic floor disorders in women.
Marc Beer is a Great Business Originator
Marc Beer is a committed business professional with the unmatched commitment of transforming emerging businesses into profitable commercial enterprises. He then founded Revia Inc. Through his exemplary leadership, he’s been guiding the company towards initiating useful funding as well as the development of an FDA approved drug. The specialists will provide a broad range of diagnostic services to care for the sensitive matter. Over the years, Marc Beer has successfully founded various firms including ViaCell where he serves as the CEO. The company capitalizes on stem cell research. Under his leadership, the company received recognition from the NASQAD while its worker base tremendously grew within the few years of its founding. The move attracted big corporations such as PerkinElmer. After the acquisition of ViaCell, Marc Beer joined Erytech Pharma where he served as the board member. He additionally founded Good Start Genetics and served as the head of operations.
Marc Beer’s Professional Background and Experience
Marc Beer is a revered business developer with extensive experience in the pharmaceutical industry. He also doubles as a sales and marketing personnel. Prior to venturing in the startup industry, he served a vice president at Genzyme and oversaw the marketing unit. He is a holder of a bachelor’s degree in science and business studies. Learn more: https://renoviainc.com/
The Chainsmokers, along with singer Emily Warren, released “Side Effects” on July 27. It comes nearly two years after their monster hit, “Closer” debuted and dominated the charts. The award-winning, chart-topping duo — Andrew Taggart and Alex Paul — have released numerous singles since “Closer,” but perhaps none as carefree and summery as “Side Effects.”
2018 saw the release of “Sick Boy,” an EP that has produced four singles to date. “Side Effects” marks their fifth single this year and is thought to be from their upcoming full-length studio album. Unlike their other 2018 singles, “Side EFfects” has a more upbeat, disco-inspired feeling that makes it a fitting summer bop.
It’s also a far cry from their early DJ days. Taggart and Paul have matured as performers, with Taggart getting behind the mic and singing on songs like “Closer.” The music itself has become more personal, focusing on modern-day relationships and what it means to live and love in an increasingly technological age.
Paul and Taggart claim that they write songs based on their observations of the world. Their themes resonate with both critics and audiences alike. Since breaking through into mainstream success in 2014, The Chainsmokers have gone on to produce platinum records and to be nominated for and win multiple awards. This includes the Grammy Awards, the American Music Awards, the MTV Video Music Awards, and People’s Choice.
While The Chainsmokers continue DJing in Vegas, they also perform their music at venues large and small around the world. Alex Paul remains the main DJ, with Andrew Taggart writing, singing, and producing. Their sound is an eclectic mix of EDM, hip-hop, pop, and indie.
Since debuting “Side Effects” in July, they have dropped multiple remixes of the track. They’ve also released a music video featuring Camila Mendes of “Riverdale” fame. It was shot on location in Miami and directed by Matthew Dillon Cohen.
In cordial partnership, Graeme Holm and Rebecca Walker dedicated an entire six months in 2013 to bring to life a business idea that sort to find answers to problems in the mortgage market in Australia. This was based on the conclusion that a lot of families lacked sufficient guidance and support for the services provided. Graeme Holm, in particular, was not impressed by the fact that financial institutions gave these families bad deals. With this in mind, Graeme was determined to change that situation through the Infinity Group Australia that was run by the principle of having a personal trainer on board to cater for the finance concept.
Infinity Group Australia stood out due to the unique approach it took to attain financial fitness. Everyday Australians now had the chance to be more productive through the acquisition of wealth and clearance of debts which consequently results in a secure future. The company-based success protocol was specifically tailored to reflect integrity, care, passion, and most importantly trust. This gave every family an opportunity to have fair deals regardless of their financial ability. So far one thing is clear; Infinity Group Australia challenges other financial institutions through one on one consistent guidance and support given to its clients.
It is therefore not a surprise that this new approach has yielded results thus proving to be valid. An approximate of $41,000 of client debt is cleared within 12 months through Infinity Group Australia. An outstanding 100 percent of clients are now able to cover all home loans within three months and this even beats the previous 12 months wait. It is not a surprise, therefore, to note that Infinity Group Australia does not follow the traditional broker processes throughout their operations. An initial step includes in-depth analyzation of a client’s household expenses and comparing it to their needs and wants.
Clients are steered towards coming up with a cash-based budget that is run weekly and covers all expenses inclusive of groceries, fuel, entertainment, and travel. Holm is known for his financial philosophy which states “If you can’t pay cash, then you’re not buying it.” Through his company, every dollar is accounted for and serves a purpose to the whole wellbeing of its user. Most people who have had contact with this technique have shown great appreciation through reviews and positive remarks. For instance, one client is grateful to the company for helping her create long-term goals and bring them to realization. This is beneficial in the sense that a person can seek early retirement and still have a secured fortune.
About Graeme Holm
Graeme Holm serves as the director of Infinity Group Australia after a good 17 years in the financial sector with about 10 years of banking experience. It is during this period that he took note of the tiny details of people’s plight when it came to financial situations and decided to seek a long-term solution for the issue. Today, he is proud to say that every Australian has the right to go to bed at peace without worrying about living from paycheck to paycheck.
Alex Pall has been enjoying his success as apart of The Chainsmokers. Frankly, he has been enjoyed the ultimate lifestyle of a successful music duo. That is commonly unheard of. Not many groups rise to the fame and success of Alex Pall’s The Chainsmokers. But his story and the band’s story is interesting and speaks as a tale to what hard work and passion can create once combined together.
The Chainsmokers have released chart topping records like Closer, Roses and Don’t Let Me Down. More hit bangers are in the mix for the young talented duo. The group has interesting concept to how they develop their hits. Unlike many other musicians the group prides itself on being apart of every intricate detail of their music. Having so much thought and impact into creating the beats and lyrics of their music has allowed them to transcend into authentic related artists. Feelings are important to Alex Pall and his bandmate. Their fans are able to vibe with these feelings and feel the feelings straight through the music. Intimacy is important to these two hitmakers. The reveal their true selves through their music. This has allowed them to create their own identity which is super important for a new group.
Alex Pall has not always been known as a member of a worldwide talented group. At one point in time, he was like many other dj’s on the New York City scene. He was aiming to breakthrough into music success. The feat was extremely hard. He had the dream and the talent but it took time and joining with the right forces for him and his bandmate to create The Chainsmokers.
Working at an art gallery just was not Alex Pall’s calling. So, he focused and gave music another attempt. This time he was determined and would stop at nothing to make his dream come true. He met a music professional that introduced him to his future Chainsmokers bandmate. This professional began managing the two dj’s. Instantly, these two began making beats. Before long, the whole world got a sample of The Chainsmokers.
Cities and towns are like people. Just as human beings progress through the various of development such as birth and adolescence, so too do cities have their various stages of growth and stability. There are times when cities are dealing with the excitement of expansion, economic development and population growth and there are also times when cities can find themselves stalling. One might say that the city of New Brunswick, New Jersey was in a stage in its overall trajectory during the 1970s. According to a local magazine that is known as NJ Spotlight New Brunswick was dealing with some issues that were serving as barriers to its potential growth such as a decrease in the value of the real estate that was located in the city at the time as well as the issue of being overlooked. One of the things that helped to turn things around for the city of New Brunswick, New Jersey was the fact that the global company Johnson and Johnson decided to continue operating an office there. Ever since then, as the magazine NJ Spotlight notes, New Brunswick has begun to make steady if sluggish progress towards revitalization. One of the drivers of that revitalization has been local business Boraie Development LLC which is owned by the New Jersey real estate mogul Omar Boraie.
When Sam Boraie first arrived in New Jersey he saw the issues that were plaguing the local real estate market firsthand. In an interview with NJBiz Omar Boraie noted that there were dozens of properties that had been abandoned and that had fallen into disrepair on a single block. To that end Boraie, who had at one time been pursuing a career as a scientist, decided to purchase the neglected properties. Omar Boraie’s efforts to revitalize old abandoned properties and to turn them into buildings that were sought after by potential commercial and residential renters ended up paying off. He and his company were behind some early development projects that resulted in sophisticated office buildings such as Tower One.
According to Central Jersey Working Moms, Boraie would go on to develop other properties such as Tower Two during the early aughts and the luxurious condos on One Spring Street that were in high demand. More recently Omar’s company Boraie Development, LLC has also been involved in projects that go beyond the scope of real estate and fall into the realm of community engagement. According to New Jersey Stage Boraie Development, LLC co-sponsored a summer movie series during 2016 at the State Theatre. Boraie Development’s support of the State Theatre’s Summer Movie Series made it possible for the State Theatre offer admission to screenings of popular movies to the community for free. For more details visit Central Jersey Working Moms.
As one of the most influential Jewish philanthropists in America, Adam Milstein has a lot to say on the subject. When he first started working to enrich the lives of those less well off, he quickly realized just how difficult it can actually be. From an outsider’s perspective, it might seem as easy as writing a check, but the reality is much less simpler. With that in mind, Adam Milstein has developed a few key points that he thinks are useful for philanthropists at all income levels, and can help people to develop a better focus on how they want to make a positive impact on the world.
In Adam Milstein’s mind, one of the most important points for any potential philanthropist to consider is just how committed they are to the work they’re doing. If you’re thinking about contributing to a cause or a charity, you’ll want to make sure that it’s something you’re truly passionate about. It’s easy to get caught up in a fad and then later regret your participation. Of course, philanthropy is also about more than just the work, it’s about the relationships as well. If you’re passionate about your cause, then you’ll also be more inclined to reach out to like-minded people and develop close relationships with them as well.
As previoulsy mentioned, Adam Milstein has spoken repeatedly about how philanthropy is about more than just throwing money around. It’s about rolling up your sleeves and getting into the thick of the work like everyone else. With that in mind, Adam Milstein suggests that philanthropists think hard about what other services they can provide to help out their cause, whether it be other networking opportunities, or something as simple as a rideshare service for volunteers. Regardless of what it is, as long as you’re making a real contribution to your cause, peole are sure to appreciate it and develop a similar work ethic of their own.
Hussain Sajwani, the founder and Chairman of DAMAC Properties, gives a fresh look for the real estate concept of the Middle East through his development firm. He is known for providing highest-quality residential solutions that are targeting the quality-focused non-native customers of Dubai. Since Hussain Sajwani founded DAMAC Properties in 2002, it managed to exceed the expectations of the customers regarding the quality as well as on-time delivery, and this helped the developer to grow significantly in the market. As of today, his development company has delivered more than 16,800 homes, and another 44,000 units are in various stages of development.
Interestingly, the Damac owner keeps an excellent personal and business relationship with U.S. President Donald Trump. Their business relationship started in 2013 when Trump organization collaborated with DAMAC Properties to build two Trump branded golf courses in Dubai under the designing of Tiger Woods. Since this collaboration both Trump and Sajwani started maintaining an excellent personal relationship, and it is continued with Trump and Hussain Sajwani families as well. Sajwani was even invited to the New Year party 2017 of Trump, after being elected in U.S. Presidential election, and he showered praises on Hussain Sajwani family.
Though DAMAC Properties focuses its operations in Dubai, it also has developmental projects across the Middle East, including Lebanon, Saudi Arabia, Jordan, and Qatar, and the United Kingdom. Under Hussain Sajwani, the company offers acquisition, development, and management services to the real estate industry. It is one of the largest apartment and hotel room servicing firm in the Middle East with more than 13,000 hotel rooms. DAMAC Properties collaborated with many international brands including Bugatti, Fendi, Versace, and more to offer diverse real estate solutions to the customers.
Hussain Sajwani started his career with GASCO, one of the subsidiary firm of Abu Dhabi Oil Company, as a contracts manager. In 1982, he founded his own catering venture. During the early 90s, the boom in the Dubai economy prompted him to move to real estate sector, and finally, he founded DAMAC Properties. Hussain Sajwani completed his graduation from the University of Washington. He is also known for many charitable contributions, and during 2013 Ramadan, he contributed two million AED to provide clothes to more than 50,000 deprived children around the world.
Follow Hussain Sajwani on twitter.