Desiree Perez, Chief Operating Officer of Roc Nation has made a name for herself by making Billboard’s Top 100 Power list. Previously she made Billboard’s Women In Music list. The list is comprised of feedback from all aspects of the music industry. She has been in the music industry for over twenty years working alongside Jay-Z and being responsible for many other big artists’ popularity and fame. Throughout the entertainment industry, Desiree Perez has gained respect by the artists she works with and her peers. Her undaunted marketing and negotiating skills, has lead to record-breaking numbers in the music industry with artist tours and multimillion-dollar deals. She has had a hand in all aspects of Roc Nation activities from record pressing to searching out new talent.
She also takes an activist’s role when there is a cause she has compassion for as in 2018 by aiding in the release of Meek Mill from incarceration. Desiree Perez is an obvious powerhouse in the music industry and with all that she has accomplished thus far, only more amazing results can come from her future endeavors.