The Success Story Of Doe Deere: From Homeless To CEO Of Lime Crime

Doe Deere is the founder and Chief Executive Officer of Lime Crime Cosmetics, an online beauty retailer brand that she created in the fall of 2008. She was born in Izhevsk, Russia, and as she was growing up she idolized the United States, seeing it as a place where anything is possible. When she was 17 years old, herself, her younger sister, and her mother moved to New York City in search of a better life.

 

In 1998, the population of New York was 7.4 million, which was a big contrast to the half-million population of Izhevsk. The 3 knew that they had to work their way up when coming to New York, but unfortunately found out quickly that despite their eager work ethic and their mother’s life savings were not enough to keep the 3 of them afloat. Her mother was an accomplished accountant in Russia, but the records of her education were taking a long time to transfer, and she wasn’t getting hire without them.

 

Despite their efforts to work and make ends meet, they had to check into a homeless shelter in Manhattan on Lexington Avenue. They spent six months there, and in the spring of 1999, the 3 caught a lucky break when they were introduced to a non-profit legal organization that aimed to help women immigrants. The leader of the organization helped Doe Deere’s mother get her first job as an accountant in America, she helped her sister get into Columbia University, and herself get into the Fashion Institute of Technology. By the year 2000, the 3 were transferred to Lehman Project, but despite the less than ideal environment the 3 did not complain and they considered a luxury having separate rooms.

 

Despite acknowledging that she wouldn’t with their trials upon anyone, Doe Deere points out that without them they wouldn’t be the people they are today, and that hardship made them more resilient. Her company, Lime Crime, became a big success, employing 35 people in the city of Los Angeles. She notes that the fact that someone could become from homeless to CEO or live in relative safety and comfort is part of the reason why immigrants are willing to risk everything in order to come to America.

 

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Doe Deere

Doe Deere is known by the nickname Queen of Unicorns. She owns a cosmetic company by the brand name Lime Crime. She is known for her passion for things to do with makeup. It is her love for anything that is rainbow that has made her cosmetic brand to such a great success. In an interview with Guest of Guest, Doe Deere conveys the fact that any person from any walk of life has the potential to fulfill their dreams.

Doe Deere was born in Russia, and that is also where she grew up. She moved New York, United States while she was at the age of 17. At the moment she lives in Los Angeles. She says she has always been imaginative and ambitious. This fact could explain the reason behind her success. She says her biggest dream as a child was to become a musician and she did so when after moving to New York. It is during her time as a musician she learned about career and marketing. Her career in music is indeed the beginning of her success story. Her success was, however, not in music but in makeup.

Deere started her entrepreneurship while still in Russia at the age of thirteen. She used to sell temporary tattoos.

She lived in New York for fourteen years. She used to be a member of a band while in New York. It is in music that she met her husband, in the band while writing songs for the band and promoting it too.

Deere advises younger women, especially those who are ambitious, to follow their heart. According to her, everyone possesses a unique quality or skill that they alone have in the entire world. It is when one tunes to that unique quality that they begin to blossom and attain their true potential. She advises people to get to know themselves so as to be able to provide the best value.

Her feeling of being different is what made her able to start Lime Crime company. She discovered that that feeling of being alone was shared by many in the world. When the makeup industry was leaning towards natural colors, she went for the bright and unusual ones. That was way back in 2008. This uniqueness in preference made her company profitable as many girls went for the bright colors. Learn more: http://www.doedeere.com/

Lime Crime company has a mission of bringing a revolution in the makeup industry. The company has become a leader and a favorite in the digital and social space. Lime Crime believes individuals should look the way want according to their moods.