Desiree Perez certainly knows something about making a business rise to the top. She’s been part of Roc Nation for years and her work has helped the company reach a level of success it hasn’t seen before, but the work required to do this is something that many people simply do not recognize. Her genius and her talent for finding the right moves to make helped her reach the top of Roc Nation. Now, Jay Z, the founder of Roc Nation, has worked to make sure she is the head of everything involved in the future of this company.
Perez is most notable for the work she did with Rihanna. A protege of Jay-Z, Rihanna has made a name for herself as one of his most celebrated artists. Working with Perez the Rihanna brand is worth far more than it was in the past. She’s managed to produce a brand with hundreds of millions of dollars. That level of success is something you would almost never expect even from seasoned artists. There’s something to be said about a businesswoman who can make someone a multimillionaire before they’re 30. That reputation for cooking up success has given her some success she would otherwise never see.
Roc Nation is going to continue to thrive and reach new heights. It’s made itself one of the most successful companies in the world and that trajectory will continue. The only way to keep things going the way they need to go for Roc Nation is for Desiree Perez to do what needs to be done. She will guide the company into the millions and perhaps billions it needs in order to thrive. She understands how to take talent to the top and keep them there. Jay Z certainly made the right choice when he picked executives.
Source of the article : http://pagesix.com/2017/04/20/jay-z-looking-to-cash-in-as-live-nation-deal-comes-to-close/