Steve Lesnard is a Marketing and Consumer Expert with many experiences in the business world. Recently, he wrote an article for medium.com titled ‘ The Art of Product Marketing in a Digital World.’
Steve Lesnard tells the reader in the article that the best way for a company to succeed in our digital world is to focus on consumer needs. He gives two ways in which a company can focus on this to have a successful marketing campaign for their business.
The first business tip to succeed in the digital world according to Leonard is to Keep your marketing simple so that it is memorable to the consumer. Lesnard then talks about the simple marketing campaign that Apple did to promote the release of the Ipod and how it still rings to consumers to day. The best way to do this is to simplify their marketing is to pick one lane of their product’s benefits and go with it. If a company or a person trying to start a business gives the consumer to many things to remember about the product, they won’t remember any of them and forget about the product in its entirety. For example, everyone knows that Apple’s Ipod does so much more than play music. However, the slogan that they use is ‘10k songs in your pocket’ to symbolize that all your favorite songs can be played on the go. Apple has used this strategy with the other products they have released after this and most of them have been very successful. Another company that has done this type of marketing is the exercise product company Peleton that focused on having in home exercise machines such as home cycling.
The second tip Lesnard gives the readers is to bring their ideas to life to make them seem real to you. The consumer needs to see how this product will benefit them in their personal life. The company Yeti did this is a spectacular way. In an oversaturated market of camping equipment, Yeti decided to show the consumer how all of their products keep your items hot or cold enough for you while camping.
Anyone that is trying to get their business out there in the digital world should follow these business saving tips given by Steve Lesnard.
Find out more about Steve: https://twitter.com/stevelesnard
The legalization of marijuana is both an ongoing occurrence and a contentious debate that holds the promise of a prosperous future in defiance of a long-standing stigma. It doesn’t take the expertise of Matt Badiali to clearly see that legalization is a multicultural and multinational debate between ideologies, despite the medical and economic benefits of this substance. With more and more U.S. states debating the issue and passing legality, the recent legalization of marijuana in Canada has confirmed the economic impact that legal marijuana provides.
Matt Badiali has a long history of seeing the natural world as economic potential. Badiali’s recommendations for natural resources as a harnessing mechanism for both consumer and economic need, have given insight into how organic materials can provide the most well-rounded benefit. Marijuana is a naturally occurring substance that provides both medically beneficial and recreational opportunities for human beings—a readily accessible substance that is incredibly popular can only spell success marketing and investment. Read this article at Forexvestor.com.
The growth of the marijuana sector is a coming tsunami for economic prosperity. Matt Badiali wisely points out that prosperity can only unfold if legalization is completely implemented, which is a contentious and slow process due to stigma. Open-mindedness must be adhered to if marijuana is to succeed to the full investment potential it assures.
Time after time, companies burst onto the scene only to fail due to poor marketing schemes and the loss of consumer interest. Marijuana provides multiple usage opportunities for consumers, thereby assuring the salvaging of failing companies if they embrace the plant’s potential. This is almost exclusively caused by the decades-long stigmatizing effect that is attached to marijuana.
Matt Badiali wisely summarizes that the medical benefits of marijuana are key to rebuking the stigma of the substance. Additionally, as more millennials fall away from the archaic stigma of marijuana as a drug that leads to other drugs, this generational shift, combined with medicinal purposes is what guarantees the investment potential of marijuana. As recently witnessed in Canada and with more U.S. states passing legislation, the time is now to embrace this investment juggernaut.
Brian Torchin has created a healthcare staffing solutions firm where employment opportunities in the healthcare sector are plentiful. His company offers career consultation and search services, as he is considered to be an experienced professional with significant influence on the industry, of Healthcare Recruitment Counselors. Brian Torchin is a detailed-oriented person with a positive outlook on the healthcare industry. He is a team player in his field while applying the methods of consulting, giving himself and others direction, and expediting the hiring process.
He states that front office staff who are receptionists, phone operators, medical secretaries, and transcriptionists, who are equipped to handle high levels of stress at work since they do not get compensated as much as the doctor or the nurse or the physician’s assistant. The front office staff needs to be treated with common courtesy to maintain an atmosphere of professionalism, Brian Torchin reminds people who run medical offices that he staffs with talent, to ask the existing staff for suggestions. To uncover a weakness, a manager has to pay attention to morale. More about of Brian Torchin at phillypurge.com.
The HCRC company, also known as Health Care Recruitment Counselors, has spent years providing medical staffing knowledge, with aggressive email practices. Besides nursing and medicine, his company covers chiropractic jobs, along with dentists, podiatry, physician’s assistants, physical therapy, and nurse practitioner jobs. Medical staffing is one service while the company offers professional consulting to new as well as established medical offices without charging a fee for this consulting. Torchin has a busy schedule while being able to publish articles on his blog. Torchin’s group is very responsive to customer needs, as his group can find highly qualified candidates, for medical offices. The challenge for medical staffing involves finding staff quickly as needed. Not every office can find good medical office workers whether a doctor, nurse or otherwise.
Learn more: ttps://www.behance.net/briantorchin
Lightspeed Venture Partners is an investment network that has provided backing to over 300 companies that have gone on to revolutionize the way society functions. Jana Messerschmidt is currently a Partner at the firm and she had been investing for years before becoming Jana Lightspeed in 2018. A graduate of the University of Illinois in Computer Engineering (in which she made up a part of only five per cent of the women that finished the programme), Jana believes that anyone in the field of tech operation should learn how to code for the sake of understanding the way gadgets work at the basic level.
Due to her experience, she served at Netflix as their director of business development where she was at the center of several aggressive business strategies that led to important partnerships for the company. This led to the growth and diversification of the company. Following this, she was the Vice President of Global Development of Twitter where she repeated her success and was at the center of affiliations with companies such as Apple and Google.
Also prior to becoming Jana Lightspeed, she was the founder of #ANGELS. This was born out of her vision and belief on the matter of women in technology. She believes that there is an imbalance in the gender ratio and that leads to the industry not realizing its full potential. She decided to provide a platform where women could have support for innovative tech ideas through investment in their startups.
While she has not left #ANGELS, she went on (after a short hiatus to refocus) to become Jana Lightspeed. After joining Lightspeed Venture Partners, she became more mainstream in the investment industry. She has stated that while her priority is being Lightspeed and investing on that front, she will continue to be a part of the support system for women at #ANGELS.