In order to be successful, one must not stay in their comfort zone. Lori Senecal is one of the successful people who live by this philosophy. Senecal is known for pushing boundaries and not being limited by the sky. She is one of the most influential people in the marketing industry, known for comparing advertising to style, where like style advertising must always be on point.
Today, Lori Senecal is on the leadership team of one of the world’s largest advertising and marketing companies. She serves as the global Chief Executive Officer of CP+B (Crispin Porter+ Bogusky). She has been in this position since the year 2015 and is bound to end her tenure, at this agency, by the end of the year. Commenting on her exit, the owners of CP+B stated that they enjoyed having the management genius on their team. Senecal also added that she had been planning her exit since she joined the company. Senecal is leaving the company to pursue entrepreneurship, something that her heart has always been in.
Prior to joining the MDC Partners’ agency, Senecal worked at KBS. She was part of KBS for approximately 6 years. Initially, she started out as the president of the company. Three years down the line and with a great management track record, the board of directors appointed her to take the position of chairman. In addition, she was promoted to be Chief Executive Officer of the company. By the time she was leaving the company, in March 2015, she was the Global CEO of the company.
Under her leadership, KBS is recorded to have expanded to employ more than 800 employees. Campaign Live says this was a very big achievement considering that when she was joining the company, employees, investors and clients were exiting. At the time, it was thought that reversing the situation would be impossible. But, Lori Senecal being the extraordinary talent she is, she managed to restore normalcy and even expand the company. With her help, the company came to be ranked as one of the best places to work in New York City. Follow Lori on Twitter.
Vijay Eswaran, the founder and CEO of the Qi Group, thinks that it’s important that graduates be taught to create job not just seek them. He urges graduates looking for their first jobs to look for posted jobs that match their qualifications. He said students should follow their inspiration, take some risks and start their own businesses.
Datuk Seri Vijay Eswaran has said that conservative thinking tends to lead students to try to work for someone before going out and getting work experience on their own. People are primarily job seekers working for one chain or another.
Eswaran said the business world is changing rapidly and automation, robotics and artificial intelligence are taking over. He said students from Japan, South Korea, Taiwan and China are more willing to seek experience first and create jobs and get other people to work for them. People then have to choose between taking a job with an established firm or a startup.
Eswaran said they should consider the pros and cons of each work environment and which one best suits their personality and preferences. He said learning about the various stages of development of a business is helpful whether its an established corporation or a startup. Read more: Executive Chairman of QI Group Vijay Eswaran Talks Business and Philanthropy
Vijay Eswaran said startups require students to learn how to be both leaders and team members. The beauty of startups is people can create ideas and see them through with little or no delegation. Working with a startup is fast-paced, ever-changing, action filled and has more free flowing communication than the more structured corporate environment. No one is inherently better, Eswaran explained.
There will always be things to complain about. He said people have to decide which type of environment better helps them to work towards their career goals.
Eswaran was speaking at a Universiti Malaya student’s forum where he shared his experience about building the QI Group from nothing into a network marketing juggernaut. He explained that some people do better when employing an ever-evolving, ‘think-outside-the-box-type’ mentality, while other prefer working methodically in a structured environment. The key is the persons needs, personality and work style.
Learn more about Vijay Eswaran:
Doe Deere is known by the nickname Queen of Unicorns. She owns a cosmetic company by the brand name Lime Crime. She is known for her passion for things to do with makeup. It is her love for anything that is rainbow that has made her cosmetic brand to such a great success. In an interview with Guest of Guest, Doe Deere conveys the fact that any person from any walk of life has the potential to fulfill their dreams.
Doe Deere was born in Russia, and that is also where she grew up. She moved New York, United States while she was at the age of 17. At the moment she lives in Los Angeles. She says she has always been imaginative and ambitious. This fact could explain the reason behind her success. She says her biggest dream as a child was to become a musician and she did so when after moving to New York. It is during her time as a musician she learned about career and marketing. Her career in music is indeed the beginning of her success story. Her success was, however, not in music but in makeup.
Deere started her entrepreneurship while still in Russia at the age of thirteen. She used to sell temporary tattoos.
She lived in New York for fourteen years. She used to be a member of a band while in New York. It is in music that she met her husband, in the band while writing songs for the band and promoting it too.
Deere advises younger women, especially those who are ambitious, to follow their heart. According to her, everyone possesses a unique quality or skill that they alone have in the entire world. It is when one tunes to that unique quality that they begin to blossom and attain their true potential. She advises people to get to know themselves so as to be able to provide the best value.
Her feeling of being different is what made her able to start Lime Crime company. She discovered that that feeling of being alone was shared by many in the world. When the makeup industry was leaning towards natural colors, she went for the bright and unusual ones. That was way back in 2008. This uniqueness in preference made her company profitable as many girls went for the bright colors. Learn more: http://www.doedeere.com/
Lime Crime company has a mission of bringing a revolution in the makeup industry. The company has become a leader and a favorite in the digital and social space. Lime Crime believes individuals should look the way want according to their moods.